Lucky Bread Whakaahunga Kai by Antonia Skaraki

Lucky Bread Whakaahunga Kai by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2025

Lucky Bread Whakaahunga Kai

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Rino Winner in Takai Category

13,344

Verified Award Winner

Verify Award Status for #163794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Bread Whakaahunga Kai

Ko tēnei koha ā-pakihi, he koha manakohanga mō te tau hou, e whakakotahi ana i te tikanga tawhito me te āhuatanga hou-ao, e whakaatu ana i te parāoa hanga-ā-ringa kua whakapaipaitia ki ngā tohu āhua, i hangaia e te toi-ringa Xompliastres o Marathos, Crete. Ko ia whakapaipai e whakaatu ana i ngā wawata hōhonu pēnei i te huringa, te tiaki, me te whanautanga anō. Ko te hoahoa he whakahōnore ki tētahi momo toi e ngaro haere ana, e whakamau ana i te taonga tuku iho me ngā tūmanako o te hunga katoa ki roto i tētahi parāoa whakapaipai ahurei, kua karapotia ki roto i tētahi pouaka whakaahua whakaaro nui. Ko tēnei koha hei whakanui i te toitanga, hei kawe hoki i ngā manakohanga mō te taurikura me te angitu.

The Recognition

About the A' Design Award Rino

Ko Lucky Bread Whakaahunga Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lucky Bread Whakaahunga Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lucky Bread Whakaahunga Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14