Xiao Liu 30th Anniversary Pouaka Koha nā Ziqiong Li

Ko te hoahoa Xiao Liu 30th Anniversary Pouaka Koha nā Ziqiong Li he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Xiao Liu 30th Anniversary Pouaka Koha

nā Ziqiong Li

Kiritaki: ONE DESIGN Brand Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,799

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163859

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Xiao Liu 30th Anniversary Pouaka Koha

Kua whakaritea tēnei kaupapa mō tētahi umanga e neke atu i te toru tekau ōna toa ā-tinana i te rohe matua o Xi'an. Ka whakawhanaungatia ngāwari te hoahoa takai ki te wheako kaihoko. Ka whakauruhia māhorahora te āhuatanga kaupapa o te wā hei tohu i te haerenga wā e tohaina ana e te kamupene me ōna kaihoko, hei whakatinana i ngā uara matua me te tōnuitanga o te umanga. Hei tāpiri atu, ka pupuri i te hautū ā-ngākau e puta mai ana i te hunga kaihoko. Kaua e tukua kia memenge te wā; kia mau mutunga kore tō tāua herenga!

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Xiao Liu 30th Anniversary Pouaka Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Xiao Liu 30th Anniversary Pouaka Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Xiao Liu 30th Anniversary Pouaka Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Inenga & Pēketanga: 440mmx240mmx130mm
Tūtohu: 30th anniversary, gift-box design, years, company
Hangarau Whakanao: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Rangahau: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Whakaaweawe: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Roanga o te Kaupapa: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Rerenga Mahi: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Ngā Mema o te Rōpū: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.