Aokmag Nutritionals Te Kōpaki Rongoā Taapiri by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Aokmag Nutritionals Te Kōpaki Rongoā Taapiri

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

A' Design Award Parahi Winner in Takai Category

14,283

Verified Award Winner

Verify Award Status for #163863

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aokmag Nutritionals Te Kōpaki Rongoā Taapiri

He hoahoanga kōpaki a Aokmag Nutritionals mō ngā rongoā taapiri kai matūkai. Kei runga i tēnā ipu, tēnā ipu tētahi tohu papa, whakaahua kore, pēnei i te karu, te manawa, te ate, te wheua rānei, hei whakaatu i te wāhanga tinana e arohia ana, i te matū matua rānei. Ko ngā poraka tae kanapa e wehe ana i ngā tohu mai i te kupu, ā, e hanga ana i tētahi rangatōpū pārongo mārama, kia mōhio wawe ai ngā kaihoko ki tēnā hua, tēnā hua. Ko te ipu pōuri e tiaki ana i ngā matū hohe kei pā te māramatanga. Ka hangaia te tapanga mai i te pepa hangaruatia. Ko te pōtae rakaraka e whakapai ake ana i te pupuri, e whakamāmā ana i te whakatuwhera mā ngā kaumātua.

The Recognition

About the A' Design Award Parahi

Ko Aokmag Nutritionals Te Kōpaki Rongoā Taapiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Aokmag Nutritionals Te Kōpaki Rongoā Taapiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Aokmag Nutritionals Te Kōpaki Rongoā Taapiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging: product dimensions, 60 mm x 60 mm x 110 mm
Tags: Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology: 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge: The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research: Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration: To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration: Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow: 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members: Frank Zhu, David Wang