Peke ki te ihirangi
Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro nā Chengdu Stone Design Co., Ltd

Ko te hoahoa Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro nā Chengdu Stone Design Co., Ltd he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.


KouraTakai· 2025

Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro

nā Chengdu Stone Design Co., Ltd

Kiritaki: Jiangsu Shuanggou Distillery Co., Ltd

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

94,362

Ngā Tae

Te Hoahoa

Mō Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro

Ko Zodiac Loong Chinese Baijiu he tāpiritanga pounamu me te pouaka koha mō tētahi waipiro Hainamana. Kua whakairohia te taupoki hei ūpoko Loong, ā, ko ngā pihipihi ka mahi hei pūnaha raka e pupuri ana i te taupoki ki tōna wāhi i te wā e kawea ana, e rongoātia ana hoki. Kua whakaotihia te pounamu ki te Jicui, he tae kākāriki pīkoko tuku iho, ā, kua whakahaupapatia, kua rehua hoki kia puta ai he papanga kārekau e kanapa. Kua whakairohia te wāhanga o raro o te pounamu ki ngā tauira ngaru tuku iho o Haina. Ka tohu tēnei tāpiritanga i te Tau o te Loong, ā, i hangaia hei koha, hei kohinga hoki.

Te Whakamihi

Mō te A' Design Award Koura

Ko Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Zodiac Loong Chinese Baijiu Te Tāpiritanga Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
Inenga & Pēketanga
product dimensions, 200 mm x 155 mm x 330 mm
Tūtohu
Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
Hangarau Whakanao
The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.
Wero Hoahoa
To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
Rangahau
Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
Whakaaweawe
With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
Roanga o te Kaupapa
The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
Rerenga Mahi
The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
Ngā Mema o te Rōpū
Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei

Kaitautoko

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