Colorful Zhangzhou Te Tāpiritanga Hua Waitohu by Yangchao Wu

Colorful Zhangzhou Te Tāpiritanga Hua Waitohu by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

Colorful Zhangzhou Te Tāpiritanga Hua Waitohu

by Yangchao Wu

Client: Yangchao Wu

A' Design Award Hiriwa Winner in Takai Category

23,653

Verified Award Winner

Verify Award Status for #164285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Zhangzhou Te Tāpiritanga Hua Waitohu

He pūnaha tāpiri me te tuakiri a Colorful Zhangzhou i waihangatia mō tētahi waitohu tāone. Ka kapi i te hoahoa nei he pūnaha tuakiri ataata, he tāpiritanga koha, he wāhi wheako ā-tinana me tētahi pūhara ratonga oranga tuihono. Ko te whero me te pua nākihi ngā kaupapa matua, e ahu mai ana i te hītori o te rohe, ngā tikanga me ngā tauira hoahoanga whare. Kua whakawhanakehia ngā kaupapa motuhake mō ngā hua pēnei i te keke marama, te tī me ngā taonga whakamahara. Ko te rahi o ia pouaka he 260 mano mita te whānui, he 260 mano mita te hōhonu me te 140 mano mita te teitei. Mā ngā hanganga tāpiri auaha ka pai ake te tiaki i te wā kawe, ā, ka whakamahia hoki ngā rauemi toitū.

The Recognition

About the A' Design Award Hiriwa

Ko Colorful Zhangzhou Te Tāpiritanga Hua Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Colorful Zhangzhou Te Tāpiritanga Hua Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Colorful Zhangzhou Te Tāpiritanga Hua Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions & Packaging: Width 260 mm x Depth 260 mm x Height 140 mm
Tags: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Production Technology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Design Challenge: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Research: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiration: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Project Duration: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operation Flow: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Team Members: Chief Designer: Yangchao Wu
Image Credits: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.