Hong Lou Meng Dream Ten Te Kōpaki Waipiro by Chuan Zhang

Hong Lou Meng Dream Ten Te Kōpaki Waipiro by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2025

Hong Lou Meng Dream Ten Te Kōpaki Waipiro

by Chuan Zhang

Client: Chuan Zhang

A' Design Award Rino Winner in Takai Category

10,036

Verified Award Winner

Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Te Kōpaki Waipiro

Ko Hong Lou Meng Dream Ten he hoahoatanga kōpaki nui rawa mō te baijiu, he waipiro tuku iho nō Haina. Ko te āhua o te ipu e whai ana i te rārangi tuanui o te Māra Tirohanga Nui, he wāhi i puta mai i te pukapuka rongonui a Dream of the Red Chamber. Kua whakaritea ngā tauira rau raupō ki te taha o te ipu i roto i ngā papa, e whakamahara ana ki ngā panekoti kōpakipaki. Kua hangaa te ipu mai i te uku pai rawa, ā, kua whakaotia ki te mahi ipu waimāori cloisonne, he mahi toi tuku iho nō Haina. Ko ngā tae rerekē e whakaatu mārama ana i te āhua. Ko te hanga e tautoko ana i te whakamahi ngāwari me te huaki, ā, ko ngā tapanga mārama e whakaatu ana i ngā mōhiohio mō te hua.

The Recognition

About the A' Design Award Rino

Ko Hong Lou Meng Dream Ten Te Kōpaki Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hong Lou Meng Dream Ten Te Kōpaki Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hong Lou Meng Dream Ten Te Kōpaki Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang