Vegetable Box Takai by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Vegetable Box Takai

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award Parahi Winner in Takai Category

15,333
Verified Award Winner
Verify Award Status for #164661

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegetable Box Takai

Ka whakakitenga anō te hoahoa i ngā huahua hei toi i puta mai i te oneone, e whakahohoro ana i ngā rongo mā tō rātou āhua me tō rātou kakara. Ko te tohu, i whakaaweawe i te rā, e whakaata ana i te tapahinga-whiti o te kāroti, e tohu ana i te hononga i waenganui i te kaihomai me te kaiwhakawhiwhi. Ka whakaatu tēnei hoahoa i ngā huahua māori i roto i tētahi ara hou, auaha hoki. Ka hangaia ngā tapanga mai i ngā rauemi e tiaki ana i te mana o te takai, e taea ai te whakamahi anō i muri i te hoatu taonga. Ko tēnei arotakenga whakaaro e whakanui ana i te uara kitea o ngā huahua, e hanga ana kia nui ake te tikanga hei taonga, ā, e hōhonu ake ana te wheako mō te kaihomai me te kaiwhakawhiwhi.

The Recognition

About the A' Design Award Parahi

Ko Vegetable Box Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Vegetable Box Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Vegetable Box Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Dimensions & Packaging: 300 mm (w) x 235 mm (d) x 70 mm (h)
Tags: gift, package design, farmer, vegetable, foil stamping
Production Technology: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Design Challenge: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Research: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Inspiration: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Project Duration: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Operation Flow: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Image Credits: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.