What Next Tuakiri Waitohu by Marko Stanojevic

What Next Tuakiri Waitohu by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2025

What Next Tuakiri Waitohu

by Marko Stanojevic

Client: Zero Bureau

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner
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Colors

The Design

About What Next Tuakiri Waitohu

Ka tutuki te hua tirohanga whakamutunga mā te tango i tētahi tohu, ka hurihia hei tohu pātai mā te whakatū ki runga i tētahi tapawhā iti ki raro (he wāhanga kotahi-whā kua tangohia mai i te tapawhā nui kei runga ake), ka whakatakotohia ki te tūnga pīrori me te noho taurite tonu, e hanga ana i tētahi rongo tirohanga o te tōkeke mā te whakaraupapa iti o ngā huānga. Ko te waitohu What Next, me te ingoa anō hoki, he kupu whakaangi, he pātai me te whakautu hoki i te wā kotahi, e hanga ana i te kētanga. Ki a ia anō, ko te tohu-waitohu he māmā, he hē ā-tino, he waka whakawhiti kōrero tōtika, e whai ana ki te hanga i te maha mā te uaua iti.

The Recognition

About the A' Design Award Hiriwa

Ko What Next Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko What Next Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko What Next Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.