Kinokomeshi Takai by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Kinokomeshi Takai

by Kikumi Yoshida

Client: Taiai Co.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
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Colors

The Design

About Kinokomeshi Takai

E tuku ana tēnei huinga kamameshi i tētahi wheako kai i waho, e taea ai e koe te pai ki ngā reka harore i roto i te taiao. E whakaaturia ana i te takai tētahi whakaahua o ngā maunga o te Rohe o Ehime, me te tānga kōura ki te tohu hei whakarewatanga. Ko ngā tae kanapa, i ahumai i ngā taputapu waho, e puta noa ana i ngā horopaki taiao. Ka taea e te pouaka kaha te tautoko i te taumaha o te rīhi me te dashi, e whakaū ana i te aumiri i te wā kawe. Ka taurite tēnei hoahoa i te whaihua me te hononga hohonu ki te taiao, e hanga ana i te huinga hei mea tino pai mā ngā kaihiahia waho e rapu ana i te ngāwari me te mahi toi kounga.

The Recognition

About the A' Design Award Parahi

Ko Kinokomeshi Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kinokomeshi Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kinokomeshi Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimensions & Packaging: 130 mm (W) x 35 mm (D) x 200 mm (H)
Tags: Kamameshi, Japanese food, package design, Japanese food
Production Technology: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Design Challenge: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Research: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiration: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Project Duration: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Operation Flow: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.