Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina nā Yiqi Tang and Zona Yuechen Guan

Ko te hoahoa Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina nā Yiqi Tang and Zona Yuechen Guan he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2025

Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina

nā Yiqi Tang and Zona Yuechen Guan

Kiritaki: Brown Brothers

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

13,099

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164761

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina

Ko Brown Brothers Limited Edition he pukoro i hoahoatia mō tētahi waina moscato koropupū hua. Ko te whānui e whakaatu ana i ētahi momo e toru e tohu ana i te ata, te ahiahi pō, me te waenganui pō. Ka whakapiritia he waituhi kakara ki tēnā, ki tēnā momo, nā reira ka puta mai he kakara e rite ana ki te wā kua tohua. Ko nga tae kanapa me nga tauira hihiko e whakamahara ana ki tētahi hui raumati mahana o te tāropu, me te whakaaro mō te huihuinga anō. Ko te pātara he āhua paetahi 750 ml i hangaia mai i te karaehe hangaia anō, ā, kua tāia ki nga whakaahua kounga teitei, mau tonu. Ko te whāinga kia whai take te pukoro mō te tirohanga me te hongi.

Te Whakamihi

Mō te A' Design Award Rino

Ko Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Brown Brothers Limited Edition Te Whakapaingatanga Pounamu Waina mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Inenga & Pēketanga: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tūtohu: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Hangarau Whakanao: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Wero Hoahoa: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Rangahau: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Whakaaweawe: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Roanga o te Kaupapa: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Rerenga Mahi: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Ngā Mema o te Rōpū: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Whakamana Whakaahua: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.