Chillwild Spring Rāpoi Otaota mō te Tāpaenga Rongoā by Zilian Li - Ambiwishes is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2025
Chillwild Spring Rāpoi Otaota mō te Tāpaenga Rongoā
Client: ChillWild
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
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The Design
About Chillwild Spring Rāpoi Otaota mō te Tāpaenga Rongoā
Ko Chillwild Spring he rāpoi otaota rongoā i hangaia mō ngā tikanga hauora o ia rā. Kei roto i te pouaka e 16 nga kōpaki otaota takitahi kua hipokina ake, me tētahi kapu uku i mahia-a-ringa, hangaia kia rite ki tētahi piringa kōrari (bamboo). Kei runga i te pouaka waho whakaiti he tohu tapa 3D kua tāia ki te konumohe, e mau ana i tētahi tauira whakairo iti, ā, ko ngā tauira mārama me te atarangi e nekeneke ana e whakaahua ana i ngā rau e korikori ana i te hau. Kāore he kirihou kei roto i ēnei rauemi katoa, tae atu ki te pepa hei hangaia anō me ngā pēke tī momo muka kānga (corn fibre) mai i te taiao. Ko te karaehe kākāriki whakarerekē o te kapu e whakaatu ana i te tipuranga o te kōrari. Ko te hoahoa nei e hono ana i ngā mātāpono rongoā Hainamana o mua ki te noho tāone hōu.
The Recognition
About the A' Design Award Parahi
Ko Chillwild Spring Rāpoi Otaota mō te Tāpaenga Rongoā te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Chillwild Spring Rāpoi Otaota mō te Tāpaenga Rongoā he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Chillwild Spring Rāpoi Otaota mō te Tāpaenga Rongoā i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
- Dimensions & Packaging
- Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
- Tags
- Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
- Production Technology
- The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
- Design Challenge
- The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
- Research
- The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
- Inspiration
- Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
- Project Duration
- Design of the project began in October 2024 and be completed in December 2024.
- Operation Flow
- The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
- Patents
- Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
- Team Members
- Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi - Image Credits
- Copyright belong to Ambiwishes Technology
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