Ge Sang Lv Wu Waitohu Umanga nā Xiaobing Cheng

Ko te hoahoa Ge Sang Lv Wu Waitohu Umanga nā Xiaobing Cheng he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Ge Sang Lv Wu Waitohu Umanga

nā Xiaobing Cheng

Kiritaki: Ge Sang Lv Wu

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164842

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ge Sang Lv Wu Waitohu Umanga

Ko Ge Sang Lv Wu he waitohu umanga i hangaia mō tētahi kaipakihi e āwhina ana i ngā kaimahi māra maunga ki te hoko hua pēnei i te kai, te tī me ngā pīni kawhe. E whakaatu ana te waitohu i tētahi whakaahua rārangi ngāwari o te puāwai Gesang, hei tohu mō tētahi koha pono, kua whakakotahitia ki tētahi whakaahua rite ki te kapua. Ko ngā piko ngāwari e whakamahara ana ki te āhua o ngā kapua me te toronga o ngā wharangi puāwai. Ko ngā tae māori haumaru, tae atu ki tētahi tae rangi-iti me te hina me te mā, e hanga ana i tētahi āhuatanga hou, marino hoki. Kua tuhia te tohu hei whakaahua rā (vector graphics) i runga i tētahi ripanga i whakatakotoria ki runga i te wehenga koura, nō reira ka noho koi tonu tāna āhua ahakoa te rahi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Ge Sang Lv Wu Waitohu Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ge Sang Lv Wu Waitohu Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ge Sang Lv Wu Waitohu Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Inenga & Pēketanga: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tūtohu: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Hangarau Whakanao: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Wero Hoahoa: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Rangahau: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Whakaaweawe: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Roanga o te Kaupapa: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Rerenga Mahi: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Ngā Mema o te Rōpū: Xiaobing Cheng