Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai by Jeff Wu

Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2025

Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai

by Jeff Wu

A' Design Award Rino Winner in Takai Category

11,499

Verified Award Winner

Verify Award Status for #165336

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai

Ko te Hinu Tunu Kai Huawhenua he hoahoatanga kōpaki mō te hinu huawhenua kai. Ko te ipu he pouaka pepa i hangaia mai i ngā rauemi iti-waro me te taea te hangaia anō. Ko te rauemi e pupuri ana i te hinu kia hou tonu me te āwhina ki te tiaki i te kounga o te hua. He māmā te pouaka, kāore hoki e ngāwari ki te pakaru, e whakaiti ana i te taumaha i te wā whakawhiti. Ko te āhua tapawhā e taea ai te whakapaparanga māmā i te wā rokiroki me te wā kawe. Ko ngā rau kākāriki me te hua e hanga ana i tētahi tohu mutunga kore (infinity) i mua. Ko te wāhi ingoa hua e whakamahi ana i tētahi whakatakoto mārama kia ngāwari ai te pānui i ngā mōhiohio.

The Recognition

About the A' Design Award Rino

Ko Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Vegetable Cooking Oil Te Mahi Matua: Te Kōpaki Hinu Tunu Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. Packaging materials are low-carbon, environmentally friendly and recyclable.
2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent.
3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden.
4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation.
5. Carton packaging is completely different from traditional oil bottles,
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 230mm
Tags: Low carbon and environmentally friendly packaging, vegetable edible oil
Production Technology: Paper box
Design Challenge: The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Research: The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages:
Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Inspiration: The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Project Duration: The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Team Members: Creative Director: Jeff Wu . Juan ying Zheng
Graphic Design: qion Wu