Grandpa Gui Te Whakapaketanga Tī by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2025
Grandpa Gui Te Whakapaketanga Tī
by Jinxin Liu
Client: Grandpa Gui
A' Design Award Parahi Winner in Takai Category
- 12,281
- Verified Award Winner
- Verify Award Status for #166449
The Design
About Grandpa Gui Te Whakapaketanga Tī
Ko Koroua Gui he hoahoatanga whakapaketanga tī i hangaia mō tētahi kaipeka tī otaota. I hangaia te whakapaketanga mai i te pepa motuhake haumarū, i tāia ki ngā tae Pantone, ā, i whakaotihia ki te whakairo pana. E whakaaturia ana ngā whakaahua o ngā otaota me ngā puāwai kei roto i te tī i runga i te mata. Ko te putanga tae māmā e whakaata ana i te āhua māmā o te hua. Ko te hanganga e whakapai ake ana i te pouaka waka rererangi tuku iho, ā, kua whakakotahihia ki tētahi momo whakapōkai tuku iho a Haina. Ko te tikanga whakapōkai e pupuri ana i ngā utu whakaputa kia iti, ā, e hoatu ana ki te whakapaketanga he āhua motuhake.
The Recognition
About the A' Design Award Parahi
Ko Grandpa Gui Te Whakapaketanga Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Grandpa Gui Te Whakapaketanga Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Grandpa Gui Te Whakapaketanga Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Dimensions & Packaging
- Width 270 mm x Depth 100 mm x Height 95 mm
- Tags
- Packaging, Tea, Chinese Culture, Women, Herbs
- Production Technology
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Design Challenge
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Research
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Project Duration
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Operation Flow
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Team Members
- Designer: Jinxin Liu
- Image Credits
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
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