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Mawa Branding Tuakiri Umanga by Mohammed Obaid

Mawa Branding Tuakiri Umanga by Mohammed Obaid is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


ParahiWhakairoiro· 2025

Mawa Branding Tuakiri Umanga

by Mohammed Obaid

Client: Mohammed Obaid

A' Design Award Parahi Winner in Whakairoiro Category

Colors

The Design

About Mawa Branding Tuakiri Umanga

Ko tēnei hoahoa he tohu porohita koura whiria, e tohu ana i te kotahitanga, te kaha, me te tūturu, he mea hono ki te momotuhi auaha hei whakaatu i te mārama me te teitei. I whakaaweahia e ngā tauira āhuahanga o te hoahoa whare whakapaipai, ka tāpiri te tāwhiwhi koura i te hōhonu me te whakaata i te kounga tino pai. I hangaia mā ngā taputapu matihiko aromātai, kua whakapaihia mō te āheitanga whakanuia me te whakaratonga puta noa i ngā whakamahinga maha, e whakaū ana i te mahinga taurite i ngā pūnaha tā, matihiko, me te hōputu nui. Ko tēnei whakaahuatanga mārire o te tohu ahurea me te ātaahua hou ka hanga i tētahi pānga ā-kite e mau tonu ana.

The Recognition

About the A' Design Award Parahi

Ko Mawa Branding Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mawa Branding Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mawa Branding Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design features an interwoven gold circle symbolizing unity, strength, and continuity, paired with sleek typography for clarity and sophistication. The premium gold color reflects luxury and high quality, making it unique and memorable. It balances elegance and cultural meaning, embodying "Mawa" as a symbol of comfort and belonging.
Dimensions & Packaging
This non-physical logo design features a geometric circular emblem with smooth, interwoven elements symbolizing unity and strength. A gold gradient adds depth and luxury, crafted using advanced digital tools. The modern sans-serif typography is precisely aligned with the emblem, ensuring balance and clarity. Optimized for scalability, the design maintains its versatility across print, digital, and large-format applications, making it both functional and visually impactful.
Tags
Luxury logo design, real estate branding, gold emblem, elegant typography, unity and strength, premium branding, modern design, scalable logo, cultural symbolism, timeless appeal
Production Technology
Used Adobe Illustrator to make the logo and all it's applications, the photos was edited using Adobe Photoshop.
Design Challenge
The hardest part was combining cultural meaning with a modern, luxurious look. We needed the design to reflect the Arabic meaning of Mawa while appealing to a high-end market. Creating the gold circle to symbolize unity and luxury, while making it work across different formats, was a big challenge. Limited feedback and ensuring the design connected with all audiences were obstacles we overcame by testing and refining the design multiple times.
Research
This design was created through research aimed at developing a logo that embodies luxury and comfort in the real estate sector. It symbolizes unity, strength, and premium quality by blending cultural symbolism with modern luxury branding trends. Designed using Adobe Illustrator, feedback from experts and clients refined the concept. The gold circular emblem and modern typography enhance emotional connection and clarity, establishing trust and elevating design standards in the industry.
Inspiration
Similar geometric and circular patterns can be found in luxury architecture, such as golden domes or ornamental designs in upscale buildings.
Project Duration
This project was designed in February 2022, In Riyadh Saudi Arabia, and it is used in the company's office.
Operation Flow
This logo operates as a versatile and impactful visual identity, seamlessly adapting across various mediums like print, digital, and signage. Its clean, modern design ensures clear communication, while the interwoven gold circle adds an element of sophistication and memorability. The balance between the emblem and typography makes it instantly recognizable, creating a strong connection with the audience. Its elegance and scalability ensure consistent performance across all applications.

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