Aisling Sans Momo Tuhi by Paul Robb is a highly esteemed winner of the very prestigious 2025 A' Design Award Koura in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

KouraWhakairoiro· 2025

Aisling Sans Momo Tuhi

by Paul Robb

Client: S6 Foundry

A' Design Award Koura Winner in Whakairoiro Category

200,687
Verified Award Winner
Verify Award Status for #167639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aisling Sans Momo Tuhi

Ko te momo tuhi kore-pito Aisling he whakamāoritanga hou, ōnaianei o ngā tikanga tuhi reta onamata. Ko ōna hanga reta whanui te āhua e taurite pai ana i waenga i ngā whakaaro hoahoa ōnaianei me ngā mātāpono tuhi reta. Ka tautuhia e ngā piko māmā me ngā āhua motuhake, he āhua whakaiti engari maia tō Aisling. Mā te whakarite matua i te māramatanga me te taea te pānui, he kōwhiringa torohū mō ngā whakamahinga maha, mai i te tā ki ngā pāpāho matihiko, kei reira e hiahiatia ana te ātaahua tirohanga me te taea te pānui.

The Recognition

About the A' Design Award Koura

Ko Aisling Sans Momo Tuhi te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Aisling Sans Momo Tuhi he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Aisling Sans Momo Tuhi i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aisling Sans offers a contemporary reinterpretation of classic typographic principles. Its generously proportioned letterforms, distinctive curves, and broad stance create a refined balance between modern aesthetics and historical proportions. The large open counters are designed to enhance legibility, making Aisling versatile across both print and digital environments. Equipped with advanced OpenType features, comprehensive support for Latin Extended languages, and a flexible range of ten weights alongside a Variable font version, Aisling Sans is designed to meet the demands of diverse typographic applications.
Dimensions & Packaging: The specimen box was digitally printed CMYK 80 x 180 x 255 mm. The booklets were printed CMYK and prefect bound 170 x 240 mm.
Tags: Type design, Typeface, Specimen
Production Technology: The font was digitally created and supported by over 200 Latin languages. The specimen box and 5 booklets were digitally printed in a limited print run, to celebrate the launch, demonstrating the robustness of the family.
Design Challenge: The main challenge was to develop something contemporary using historical proportions.
Research: The research began in 2023, with classical proportions analyzed from historical references. Once this data and ratios were documented we began to study the form and ductus we required from each through weight, creating contemporary forms within the new ratio proportion.
Inspiration: Aisling Sans was inspired by the desire to create a contemporary typeface that seamlessly blends timeless modernity with unique character. Drawing inspiration from the elegance of classic sans-serif designs, Aisling embodies a perfect fusion of tradition and innovation. The type family features carefully balanced proportions, designed to achieve visual harmony and offer a sense of effortless readability. Its distinctive curves and forms reflect individuality while maintaining a sense of sophistication, making it an ideal choice for branding and communication.
Project Duration: The research was started in late 2023, with the production and launch world wide in July 2024.
Operation Flow: The presentation box was included with the first ten orders of the complete family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb