Chongqing Noodles He Whakaahua Pakitara by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
HiriwaWhakairoiro· 2025
Chongqing Noodles He Whakaahua Pakitara
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award Hiriwa Winner in Whakairoiro Category
- 95,327
- Verified Award Winner
- Verify Award Status for #167871
The Design
About Chongqing Noodles He Whakaahua Pakitara
Ko Chongqing Noodles he whakaahua pakitara ā-kaupapa i hangaia mō tētahi waitohu kai Hainamana. E arotahi ana te toi ki ngā tāone kai o Chengdu me Chongqing i te rohe o Sichuan Chongqing i Haina. Ka puta ngā rohe pātata i ngā tirohanga marara me te tawhiti, ā, ka mau tonu te āhua Hainamana o te katoa. E whakaatuhia ngātahitia ana ngā whare tāone, ngā ātaahua taiao me te maha o ngā whenua ahurea me ngā kai motuhake a te waitohu. Ka taupatupatu ngā tae mātao ki te rama mahana o ngā toa. Ka mahia te pakitara mā te tānga whakawhiti wera, ā, ka hoatu i roto i ngā rahi maha kia hāngai ki ngā wāhi toa rerekē.
The Recognition
About the A' Design Award Hiriwa
Ko Chongqing Noodles He Whakaahua Pakitara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Chongqing Noodles He Whakaahua Pakitara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Chongqing Noodles He Whakaahua Pakitara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
- Dimensions & Packaging
- 1500mm X 1600mm
- Tags
- Illustration,ChongQing Taste
- Production Technology
- The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
- Design Challenge
- The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
- Research
- The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
- Inspiration
- Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
- Project Duration
- The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
- Operation Flow
- The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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