Ko te hoahoa Elivity Takai Tāpiri Hauora nā Angela Spindler he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.
ParahiTakai· 2025
Elivity Takai Tāpiri Hauora
Kiritaki: Depot
Kaitoa o te A' Design Award Parahi i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #167903Te Hoahoa
Mō Elivity Takai Tāpiri Hauora
I tukuna te mahi ki a Depot kia waihanga i tētahi hoahoa takai tāpiri hauora hei whakaatu i te āhua pito mata o tēnei hua tautoko pūtau whakarēhita. Ko te rongoatanga hoahoa takai e whakamāori anō ana i te hauora hei mea hihiri, hei mea ora. Kua pahure ngā rā o te titiro ki te hauora me te oranga hei mea tū tonu; engari, ka pōwhiri i tētahi āpōpō, kāore he pae mō te ora. E tāmiri ana te takai i te pūngao me te pānga, ka wehe atu i te tikanga mā tāna whakahuahua tae māia me ngā whakaaturanga āhua o ngā hōputu pūtau. Mā te tū kaha ki te papa toa me te ataahua tū motuhake, ka whakarite tēnei hoahoa takai kia mau te aro ki te hua.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Elivity Takai Tāpiri Hauora te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Elivity Takai Tāpiri Hauora he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Elivity Takai Tāpiri Hauora i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
- Inenga & Pēketanga
- The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
- Tūtohu
- Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
- Hangarau Whakanao
- The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
- Wero Hoahoa
- There were no real barriers to the creative process, the only constraint was a production timeline.
- Rangahau
- The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.
To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.
Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.
To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning. - Whakaaweawe
- In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.
Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms. - Roanga o te Kaupapa
- 6 months, Sydney Australia
- Ngā Mema o te Rōpū
- Angela Spindler - Designer/Creative Director
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