Confucius Aesthetics He Raupapa Whakaahua by Chunli Zhou

Confucius Aesthetics He Raupapa Whakaahua by Chunli Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2025

Confucius Aesthetics He Raupapa Whakaahua

by Chunli Zhou

Client: Zhou Chunli

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner
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Colors

The Design

About Confucius Aesthetics He Raupapa Whakaahua

Ko Confucius Aesthetics he raupapa whakaahua i hangaia hei whakaatu i ngā uara ātaahua a Confucius. Kei roto i te raupapa ngā whakaahua whakatauākī hei whakapuaki i ngā whakaaro pēnei i te whanaketanga o te iwi, te maru o te hapori, te ōrite me te aroha ki te whenua. Ka honoa ngā tohu whai waimarie o Haina o mua, tae atu ki ngā oko parahi, ngā mekameka pounamu, te manu pēnikī (phoenix), ngā kapua waimarie me te eke (elk), hei hanga i te anga o waho o ia whakaahua. I hangaia ngā whakaahua mā te rorohiko ngā mahi peita matihiko, ā, i tāia ki ngā tae haumako. Ko te whāinga o te raupapa he tautoko i te ako me te whakapuaki whānui o te ahurea tuku iho.

The Recognition

About the A' Design Award Rino

Ko Confucius Aesthetics He Raupapa Whakaahua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Confucius Aesthetics He Raupapa Whakaahua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Confucius Aesthetics He Raupapa Whakaahua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through the review of a large number of literature and books, the use of figurative design techniques, the use of ancient Chinese auspicious elements, to assist the visual interpretation of Confucius aesthetic thought of prosperity, equality, prosperity, rule of law and patriotism.
Dimensions & Packaging: Printing illustrations:800mm(H)x800mm(W)(sheet size), Data size:1800mm(H)x1800mm(w),300dpi,developed and utilized. This design redesigns and cmyk.
Tags: Illustration design, Confucius aesthetic view, Artistic interpretation, Values, Traditional culture
Production Technology: This set of illustrations is drawn by the Procreate software. It is made with a high level of printing and manufacturing techniques to show beautifully illustrated details with rich colors.
Design Challenge: Transforming abstract ideas into concrete images is a complex and long process. Finally, the Analects of Confucius, which records the life and deeds of Confucius, was selected as an important reference, and images were combined according to relevant contents.
Research: This design is designed to promote Confucius' aesthetic values. Metaphical design techniques are used to visualize Confucius's aesthetic ideas. At the same time, the artistic combination of auspicious cultural images such as bronze ware, jade pendant, phoenix, auspicious cloud and elk is realized. The whole illustration series has outstanding cultural connotation, strong visual influence, and has the value of historical and cultural inheritance and artistic promotion.
Inspiration: The aesthetic value of Confucius and Confucianism is a unique aesthetic paradigm in traditional Chinese culture. Its benevolence, perfection, and neutrality are the core source of its aesthetic principles. Nowadays, while economic growth, people are more inclined to explore spiritual nutrition from traditional culture. The illustration design of Confucius' aesthetic values can promote its artistic dissemination.
Project Duration: The project Started in February 2023 in Guiyang, China, and was completed in June 2023 in Shenyang, China.
Operation Flow: First of all, we refined the aesthetic value of Confucius, and chose the content of Confucius's aesthetic thought, such as national prosperity, national harmony, everyone is equal, and love for the country. Then, the metaphorical design method is used to describe the connotation of Confucius' aesthetic view, and finally, the auspicious elements are combined to form the outer frame part of the illustration. The illustrations throughout the series show an artistic image of change and unity.