Chartmetric Mobile Taupānga Tātaritanga Pūoro by Qihang Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.
HiriwaPūkoro· 2025
Chartmetric Mobile Taupānga Tātaritanga Pūoro
by Qihang Zhang
Client: Chartmetric
A' Design Award Hiriwa Winner in Pūkoro Category
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- Verified Award Winner
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The Design
About Chartmetric Mobile Taupānga Tātaritanga Pūoro
Ko te Taupānga Pūkoro Chartmetric e whakahōu ana i te tātaritanga pūoro mā te whakarato tirohanga wā tūturu i roto i tētahi aroturuki māeneene, whakapai pūkoro. Kua hoahoaina mō ngā mātanga ahumahi, e wātea tata ana ngā ine mahi ringatoi, ngā raraunga hunga whakarongo, me te aromātai rārangi waiata. Ko ngā āhuatanga ahurei ko ngā whakaahua raraunga taunekeneke, ngā matohi atamai, me te whakakotahi tūāpapa takitahi māmā, e taea ai te whakatau tika, ā-raraunga i roto i te ao pūoro hihiko. Ko ngā whakapai mahi e whakarite ana i te tiki raraunga tere ake, engari ko te whakatere mārama me ngā papa tohu e whakapai ana i te ngāwari o te whakamahi, e kaha ake ai.
The Recognition
About the A' Design Award Hiriwa
Ko Chartmetric Mobile Taupānga Tātaritanga Pūoro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Chartmetric Mobile Taupānga Tātaritanga Pūoro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Chartmetric Mobile Taupānga Tātaritanga Pūoro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chartmetric Mobile App revolutionizes music analytics by providing real-time insights in a sleek, mobile-optimized interface. Designed for industry professionals, it offers instant access to artist performance metrics, audience demographics, and playlist tracking. Unique features include interactive data visualizations, smart alerts, and seamless cross-platform integration, enabling precise, data-driven decision-making in a fast-paced music landscape.
- Dimensions & Packaging
- The Chartmetric Mobile App is a cloud-based music analytics platform optimized for iOS and Android. It features real-time data processing, interactive visualizations, and a redesigned user interface for seamless navigation. The app integrates streaming, social, and audience metrics from platforms like Spotify, Apple Music, TikTok, and YouTube. Performance enhancements ensure fast data retrieval, while push notifications, swipeable milestone cards, and responsive UI optimize user experience across all devices.
- Tags
- music analytics, mobile app, artist insights, playlist tracking, real-time data, audience engagement, music industry, data visualization, A&R tool, streaming trends
- Production Technology
- The Chartmetric Mobile App was developed using React Native for cross-platform compatibility on iOS and Android, ensuring a seamless and efficient user experience. The backend leverages AWS infrastructure for scalable real-time data processing, integrating APIs from platforms like Spotify, Apple Music, TikTok, and YouTube. UI/UX was designed with Figma, focusing on intuitive navigation and interactive data visualization. Performance optimizations include GraphQL for efficient querying and Firebase for push notifications.
- Design Challenge
- The greatest challenge was translating complex music analytics into a streamlined, intuitive mobile experience without compromising depth. Balancing usability with robust data visualization required extensive user research to optimize navigation, interactivity, and real-time insights. Technical challenges included ensuring seamless cross-platform performance and real-time data updates, while maintaining clarity in presenting vast datasets for industry professionals making high-stakes decisions on the go.
- Research
- We conducted user-centered research to optimize mobile music analytics for industry professionals. The objective was to enhance accessibility and usability without compromising data depth. Using surveys, interviews, and usability testing, we gathered insights from A&Rs, managers, and marketers. Data collection included heatmaps, engagement tracking, and feedback sessions. Results showed a demand for real-time alerts, interactive data visualizations, and personalized dashboards, leading to a more intuitive and actionable app experience.
- Inspiration
- The Chartmetric Mobile App was inspired by the growing demand for real-time, data-driven decision-making in the music industry. With professionals constantly on the move, we saw the need for a seamless, mobile-first solution that provides instant access to critical insights. Extensive research into user behavior and industry workflows guided the design, ensuring a balance between depth and usability, empowering A&Rs, managers, and marketers to navigate the evolving music landscape efficiently.
- Project Duration
- The project began in September 2024 in San Mateo and was completed in December 2024. The app was officially relaunched in early 2025, introducing a refined user experience and enhanced functionality. The development process included extensive research, iterative design improvements, and rigorous user testing to optimize performance. The project has been showcased through industry events and digital platforms, reinforcing its impact on the music analytics landscape.
- Operation Flow
- The Chartmetric Mobile App is designed for quick, seamless access to music data. Users can search for any artist, playlist, or song and instantly view real-time stats, trends, and audience insights. Swipeable milestone cards allow easy sharing of key achievements, while interactive graphs provide deeper exploration. A redesigned home screen, smart tabs, and fast-loading visuals make navigation effortless. Push notifications keep users updated, ensuring smarter, data-driven decisions on the go.
- Patents
- Copyrights belong to Chartmetric, 2024.
- Team Members
- Qihang Zhang
- Image Credits
- Image #1: Illustrator / Designer Qihang Zhang (Chartmetric), Chartmetric Mobile App 1, 2024.
Image #2: Illustrator / Designer Qihang Zhang (Chartmetric), Chartmetric Mobile App 2, 2024.
Image #3: Illustrator / Designer Qihang Zhang (Chartmetric), Chartmetric Mobile App 3, 2024.
Image #4: Illustrator / Designer Qihang Zhang (Chartmetric), Chartmetric Mobile App 4, 2024.
Video Credits: Qihang Zhang (Chartmetric), Chartmetric Mobile App: Real-Time Music Analytics Anywhere, 2024.
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