Courage 2.0 Hoahoa Whakakopa nā Edmund Lim and Tony Ng

Ko te hoahoa Courage 2.0 Hoahoa Whakakopa nā Edmund Lim and Tony Ng he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2025

Courage 2.0 Hoahoa Whakakopa

nā Edmund Lim and Tony Ng

Kiritaki: Detail Pte Ltd

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

102,343

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #168255

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Courage 2.0 Hoahoa Whakakopa

Te kaha o te māmā: te tango i ngā mea noa iho, kia toe mai ngā mea tino hirahira. Ko te whakamahi i ngā rārangi māori, i te mokowā nui mā, me te tuhituhi ngāwari, ka hanga i tētahi mana haumanu me te whakanui i te māramatanga ki te pānui. Mā te hoahoa kore-pōraruraru, ka tū motuhake mai ngā kōrero matua: ko ngā wāhanga hohe, ngā painga pūtaiao, me ngā kōrero tautoko ā-ngā tohunga kiri, e whakapakari ana i te whakapono me te mārama. Te whakanui i te hihiri tae: he huarahi hou ki te kikokiko. Ko te hoahoa whakakopa e whakamahi ana i ngā tae hihiri, kikokiko, tino kaha, me te pupuri tonu i te tūturu pūtaiao. Ko ngā tae hōhonu, whai rawa pērā i te kōwera, i te pounamu rānei, e whakaatu ana i te tohunga kiri.

Te Whakamihi

Mō te A' Design Award Koura

Ko Courage 2.0 Hoahoa Whakakopa te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Courage 2.0 Hoahoa Whakakopa he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Courage 2.0 Hoahoa Whakakopa i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.

Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal.
Inenga & Pēketanga: ‎8 x 4.7 x 20 cm; 315 g
Hangarau Whakanao: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
Wero Hoahoa: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
Rangahau: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.

Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.

Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.

Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.

Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.

Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative.
Whakaaweawe: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
Roanga o te Kaupapa: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
Ngā Mema o te Rōpū: Creative Director: Edmund Lim
Senior Designer: Tony Ng