Onshore Roasters Mahi Matua: Tā Tohu Waitohu nā Cansu Dagbagli Ferreira

Ko te hoahoa Onshore Roasters Mahi Matua: Tā Tohu Waitohu nā Cansu Dagbagli Ferreira he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2025

Onshore Roasters Mahi Matua: Tā Tohu Waitohu

nā Cansu Dagbagli Ferreira

Kiritaki: Cansu Dagbagli Ferreira

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

84,719

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #168645

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Onshore Roasters Mahi Matua: Tā Tohu Waitohu

Kuputuhi Pukapuka: He whakaata te tuakiri waitohu o Onshore Roasters i te orite o te tāonga nui, te taiao, me te toitūtanga. Ka whakakotahi te tohu i tētahi pata kawhe, ngā hihi o te rā, me ngā ngaru, e whakaatu ana i te tikanga o tētahi ata tino pai i te moana. He papāuru whenua i āta kōwhiria me ngā mōkihi pepa hangarua e whakapakari ana i te ū o te waitohu ki ngā uara whakapaipai me te whaiaro taiao. I whakaaweawehia e te āhua noho rēhia o te tere waka, ka whakataurite te hoahoa i te māmā me te mātauranga, ka hanga he hononga mārire i waenga i te kawhe kounga me ngā wai tuwhera.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Onshore Roasters Mahi Matua: Tā Tohu Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Onshore Roasters Mahi Matua: Tā Tohu Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Onshore Roasters Mahi Matua: Tā Tohu Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Inenga & Pēketanga: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Tūtohu: coffee, yacht, sea, logo design, branding, packaging
Hangarau Whakanao: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Wero Hoahoa: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Rangahau: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Whakaaweawe: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Roanga o te Kaupapa: From September 2023 to March 2024
France
Rerenga Mahi: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.