Rams Beyond Etro Tari Hoko by Arkiteam Architecture

Rams Beyond Etro Tari Hoko by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2025

Rams Beyond Etro Tari Hoko

by Arkiteam Architecture

Client: Rams Global

A' Design Award Parahi Winner in Roto Whare Category

9,816

Verified Award Winner

Verify Award Status for #168735

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rams Beyond Etro Tari Hoko

Ko Rams Beyond Etro he tari hoko me te whare whakaatu i Istanbul. Ko te rohe o roto e 1650 mita tapawha, kua whakaritea hei whare whakaatu toi. Ko nga mata mā e whakakapi ana i nga mahi toi kua tohua me tetahi tauira o te kaupapa nohonga. Ko nga pakitara piko i hangaia mai i te papa kirihou (gypsum board), ā, ko te tuanui kua oti te whakakapi ki nga papa whakarewa ritenga-ā-tangata e whakaata ana i te marama. Ko te papa kohatu māori mā e whakakite pai ake ana i nga ahua rere me nga atarangi. Ko tetahi mata karahe rango (spider glass) e hono ana i te taiwhanga ki te taone. He ara mārama e arahi ana i nga manuhiri mai i te wāhi whakatau manuhiri ki nga rohe whakaatu matua.

The Recognition

About the A' Design Award Parahi

Ko Rams Beyond Etro Tari Hoko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Rams Beyond Etro Tari Hoko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Rams Beyond Etro Tari Hoko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging: 1650 sqm
Tags: Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology: The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge: The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research: The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration: Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration: Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow: The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members: Enes Cicekci, Seda Dundar
Image Credits: Arkiteam Architects