Castanea Nectar Mahi Matua: Te Whakapaketanga Honi by Inna Kovalenko

Castanea Nectar Mahi Matua: Te Whakapaketanga Honi by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Castanea Nectar Mahi Matua: Te Whakapaketanga Honi

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

A' Design Award Parahi Winner in Takai Category

13,538

Verified Award Winner

Verify Award Status for #168736

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Castanea Nectar Mahi Matua: Te Whakapaketanga Honi

Kuputuhi Pukapuka: Ko Castanea Nectar he hoahoatanga whakapaketanga mō te honi hateni. Ka whakamahia he tikanga whakaahua waikōrama hei whakaputa i te māmātanga o ngā puāwai me ngā rau hateni. Ka whakamahia e te waitohu ngā rārangi māeneene, kiki iti hei tohu i te kiato me te whairawa o te honi hateni, ā, ko ngā āhua pakari e whakamahara ana ki te kaha o te rākau hateni. Ka hono tētahi pī iti i ngā wāhanga o te waitohu. Ka whakaaturia te honi i roto i te ipu karaehe 250 karamu me tētahi tapanga 125 mā 55 mirimita, ka whakanohoia ki roto i tētahi pouaka 85 mā 85 mā 110 mirimita. E hāngai ana te hoahoatanga ki te rākau hateni hei tohu kākāriki mō Kyiv.

The Recognition

About the A' Design Award Parahi

Ko Castanea Nectar Mahi Matua: Te Whakapaketanga Honi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Castanea Nectar Mahi Matua: Te Whakapaketanga Honi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Castanea Nectar Mahi Matua: Te Whakapaketanga Honi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko