Chinese Zodiac Gift Box Pouaka Koha by Tao Ran

Chinese Zodiac Gift Box Pouaka Koha by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Chinese Zodiac Gift Box Pouaka Koha

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Parahi Winner in Takai Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Pouaka Koha

Ko te Pouaka Koha Tohu Marama Hainamana he pouaka takotoranga i hangaia mō ngā tuku Tohu Marama Hainamana. Ka tāia ngā kararehe o te marama ki ngā rārangi ngāwari, kaua ki ngā tikanga whakaahua tuku iho. Ka noho ia tauira kia ngoikore me te ngāwari ki te mōhiotia, e hono ana i ngā kaupapa onamata ki tētahi reo ātaahua o nāianei. Ko te pouaka o waho i hangaia ki te papa hina 1000g me te pepa mā-hukapapa 128g whai hot stamping. Ko te pouaka o roto i hangaia ki te papa hina 500g me te pepa mā-hukapapa 128g whai hot stamping me tētahi paepae EVA whakairo. Ko te pouaka he mea whakaaro hei koha mā ngā hoa.

The Recognition

About the A' Design Award Parahi

Ko Chinese Zodiac Gift Box Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Chinese Zodiac Gift Box Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Chinese Zodiac Gift Box Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.