Grovehood Collective Waitohu nā Cansu Dagbagli Ferreira

Ko te hoahoa Grovehood Collective Waitohu nā Cansu Dagbagli Ferreira he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2025

Grovehood Collective Waitohu

nā Cansu Dagbagli Ferreira

Kiritaki: Cansu Dagbagli Ferreira

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

56,036

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #168860

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Grovehood Collective Waitohu

Ka whakauru tahi a Grovehood Collective me ngā pāmu motuhake e manaaki ana i te taiao ki te hanga i tētahi waitohu hinu ōriwa māori tuatahi mārama ki Hōrana. E whakataurite ana te tuakiri whakaahua i te tikanga tawhito me te āu hou, me te whakaputa i te pono me te āheitanga whai. Ko te tapanga whakaohooho i ngā taonga tawhito me ngā taipitopito tapahi ā-ringa me te momotuhi pai e whakaata ana i te toitanga o te mahi, ā, e whakaatu ana i ngā taipitopito katoa o te pūtakenga o te ōriwa. Ka whakahōnore te tohu ōriwa me ōna āmio i te pūmau o ngā pāmu ā-whānau e tāwhiuwhiu ana tō rātou ao ki tēnei hua, ā, ka whakamiramira te kōwhiringa tae whenua i ngā pūtakenga māori o te hua, hei hanga i tētahi pūnaha takai tōpūtahi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Grovehood Collective Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Grovehood Collective Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Grovehood Collective Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Inenga & Pēketanga: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tūtohu: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Hangarau Whakanao: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Wero Hoahoa: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Rangahau: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Whakaaweawe: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Roanga o te Kaupapa: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Rerenga Mahi: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.