Zoom Pukapuka Whakaaturanga by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.
HiriwaTā· 2025
Zoom Pukapuka Whakaaturanga
by Zoltan Berta
A' Design Award Hiriwa Winner in Tā Category
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- Verified Award Winner
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The Design
About Zoom Pukapuka Whakaaturanga
Ko te whakaaturanga Zoom (Museum of Ethnography, Budapest) e whai ana i tētahi huarahi rerekē ki te kohinga o te whare taonga. Ko te hanganga ihirangi e āhuahia ana e ngā nekehanga tirohanga e whakaatu ana i ngā taonga me ngā huinga taonga mai i ngā koki hōu. E ngana ana te pukapuka ki te whakauru i tēnei huarahi mā ngā rongoā whakairoiro me te here-tā pukapuka rerekē. Kei te tuarā o roto o te pukapuka tētahi tauira ahurei kua whakaputaina mō ia kape, he whakamāoritanga anō o ngā tohu ngatu e rongonui ana ki te toi ā-iwi o Hāngare. I hoahoaina te whakaaturanga e art1st Design Studio, ko te kaihoahoa matua ko Daniel Taraczky.
The Recognition
About the A' Design Award Hiriwa
Ko Zoom Pukapuka Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zoom Pukapuka Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zoom Pukapuka Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky. - Dimensions & Packaging
- Dimensions: 225 x 225 mm
232 pages - Tags
- book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
- Production Technology
- Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g - Inspiration
- Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
- Project Duration
- 2024 Budapest
- Team Members
- Catalogue Graphic designer: Zoltan Berta
- Image Credits
- Product photos: Zoltan Berta
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