Serasa Digital Taupānga Pūkoro nā Rodolpho Henrique

Ko te hoahoa Serasa Digital Taupānga Pūkoro nā Rodolpho Henrique he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

RinoPūkoro· 2025

Serasa Digital Taupānga Pūkoro

nā Rodolpho Henrique

Kiritaki: Serasa

Kaitoa o te A' Design Award Rino i te Wāhanga Pūkoro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169575

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Serasa Digital Taupānga Pūkoro

Ko Serasa he tari pūrongo moni taurewa e kohikohi, e whakaemi ana i ngā raraunga tohu moni taurewa mō ngā tāngata neke atu i te piriona. I whai tēnei kaupapa ki te whakahou i te papātāhiko B2B o nāianei me te arotahi kaha ki ngā hiahia o ngā kaiwhakamahi. Mai i te tirohanga hua, ko te whāinga ko te whakaheke i ngā pātai tautoko kiritaki me te whakapiki i te reiti hurihanga. Ko te wero matua ko te whakaarohia anō i te papātāhiko B2B mā te tirohanga whakaaro-kaiwhakamahi i roto i tētahi ahumahi kāore anō te whakawhirinaki ki ngā ratonga moni taurewa kia whanui te whakatūnga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Serasa Digital Taupānga Pūkoro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Serasa Digital Taupānga Pūkoro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Serasa Digital Taupānga Pūkoro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Inenga & Pēketanga: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tūtohu: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Hangarau Whakanao: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Wero Hoahoa: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Rangahau: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Whakaaweawe: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Roanga o te Kaupapa: The projects started in January 2023 and finished in December 2023
Rerenga Mahi: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Ngā Mema o te Rōpū: Rodolpho Henrique
Whakamana Whakaahua: Rodolpho Henrique