Pepsi Electric 2024 Kete Kaiwhakaaweawe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2025
Pepsi Electric 2024 Kete Kaiwhakaaweawe
by PepsiCo Design and Innovation
A' Design Award Koura Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #169606
The Design
About Pepsi Electric 2024 Kete Kaiwhakaaweawe
Ko Pepsi Electric 2024 he kete kaiwhakaaweawe i hangaia mō te whakarewatanga o tētahi cola huka-kore mō te wā poto noa. Ko tēnei kete te tohu o te moko Pepsi hou me te pūnaha tuakiri ataata hou, koinei te whakahoutanga tuatahi o te moko ao Pepsi i roto i ngā tau 14, me te huritau 125 o te waitohu. Ko te pūtake o te hoahoa ko te ao Pepsi me te panapana, e whakaaturia ana i roto i tētahi pouaka motuhake me tētahi tapanga whakakā rama. Ko te tapanga e whakanui ana i te tae kikorangi hiko o te inu. E whai ana te huinga tae pango me te kikorangi i te tuakiri hou o te waitohu, ā, e tautoko ana i te whakarewatanga o te hua.
The Recognition
About the A' Design Award Koura
Ko Pepsi Electric 2024 Kete Kaiwhakaaweawe te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Electric 2024 Kete Kaiwhakaaweawe he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Pepsi Electric 2024 Kete Kaiwhakaaweawe i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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