Pepsi Diner Milan 2024 Te Mahi Matua o Roto: Te Roto o te Wharekai Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
ParahiRoto Whare· 2025
Pepsi Diner Milan 2024 Te Mahi Matua o Roto: Te Roto o te Wharekai Pop-Up
by PepsiCo Design and Innovation
A' Design Award Parahi Winner in Roto Whare Category
Verified Award Winner
Verify Award Status for #169617The Design
About Pepsi Diner Milan 2024 Te Mahi Matua o Roto: Te Roto o te Wharekai Pop-Up
Kuputuhi Pukapuka: Ko te Pepsi Diner Milan 2024 he hoahoa roto wharekai pop-up i hangaia hei waahi waitohu mō te wā poto i Milan. Ka mauria mai e te hoahoa te ariā wharekai o New York ki Ūropi, koinei te whakaaturanga tuatahi o te wharekai i waho o te United States. Kei roto i te hoahoa te waitohu Pepsi hou me tana pūnaha tuakiri ātaahua. Kua whakamahia ngā tohutoro ki te ahurea rangatahi o Itari, tae atu ki te whutupaoro me te puoro, i roto i te waahi, ā, i whakaritea he kaupapa mahi tahi me ngā tāngata rongonui o Itari mā ngā manuhiri. Ko te whāinga kia hono ki ngā hunga whakarongo o Ūropi mā te whakauru i te ahurea ā-rohe ki roto i te kōrero waitohu.
The Recognition
About the A' Design Award Parahi
Ko Pepsi Diner Milan 2024 Te Mahi Matua o Roto: Te Roto o te Wharekai Pop-Up te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Diner Milan 2024 Te Mahi Matua o Roto: Te Roto o te Wharekai Pop-Up he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pepsi Diner Milan 2024 Te Mahi Matua o Roto: Te Roto o te Wharekai Pop-Up i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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