Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare

by PepsiCo Design and Innovation

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare

Ko te Lay's Deep Ridged Reka Kakā he hoahoatanga uta i hangaia mō ētahi reka kai kai wā poto e rua e hokona ana i Haina: Spicy Hot Strip me Spicy Stinky Tofu. I hangaia te uta kia toro atu ki ngā kaihoko taiohi e rapu ana i tētahi wā okiokinga kai ngāwari. He whakaahua mārohirohi, kaha hoki e whakaatu mārama ana i te reka kakā. Kei te pokapū o te hoahoatanga tētahi whakaahua waha whakangahau. E whakaatu ana ngā whakaahua kai kanapa i ngā reka e rua i tō rāua kaha katoa. Ko te otinga, ka whai te whānui kai wā poto i tētahi tuakiri kanapa, māmā hoki te mōhiotia.

The Recognition

About the A' Design Award Parahi

Ko Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lays Deep Ridged Spicy Flavor Lto 2024 Te Uta Kai Waikare i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release