Syha Pouaka Paene Tāhea nā Angela Spindler

Ko te hoahoa Syha Pouaka Paene Tāhea nā Angela Spindler he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Syha Pouaka Paene Tāhea

nā Angela Spindler

Kiritaki: Depot

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169923

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Syha Pouaka Paene Tāhea

E kawe ana te whakahou waitohu a Syha i te mana mārie o te marama, he tohu kua raranga i ngā rautau o ngā pūrākau, wāhinetanga, me te whakahounga. E pakiaka ana ki ngā hurihanga o te taiao e hanga ana i ō tātou ao, ka whakaata te marama i ngā uara matua o te waitohu: te whakamana, te whakaata, me te whakarereke. Ka koripapu ngā wāhanga o te māramataka i te hoahoa pouaka, he mihi ki te timu me te pari o te taiao me ngā taki o te tiaki i a koe anō. Ko tēnei āhua whakakotahi e punga ana i te raupapa ki roto i tētahi reo ataata tūhono, e hono tōmau ana i ia hua, me te whakakaha i te pūmau a Syha ki te toitū me te ātaahua whai whakaaro.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Syha Pouaka Paene Tāhea te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Syha Pouaka Paene Tāhea he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Syha Pouaka Paene Tāhea he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Celebrating Nature, Sustainability, and Self-Care.

We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer.
Inenga & Pēketanga: The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
Tūtohu: Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
Hangarau Whakanao: Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.

To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
Wero Hoahoa: There were no particular challenges, other than having it printed offshore.
Rangahau: The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.

Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
Whakaaweawe: In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
Roanga o te Kaupapa: The project started in December 2023, was finalised and launched in September 2024, Australia
Ngā Mema o te Rōpū: Creative Director: Angela Spindler