Bon Vivant Mākahina Pārongo by Kiyoka Yamazuki is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
HiriwaWhakairoiro· 2025
Bon Vivant Mākahina Pārongo
Client: Bon Vivant / Credit union
A' Design Award Hiriwa Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #170205The Design
About Bon Vivant Mākahina Pārongo
Ka tohatohaina tēnei mākahina pārongo e ngā pēke Shinkin puta noa i te motu, kia māmā ai te tango mā ngā kiritaki. Ko tōna whāinga ko te whakatairanga i ngā āhuatanga ātaahua me ngā mea motuhake o ia rohe hei taputapu whakawhitiwhiti kōrero i waenga i ngā pēke Shinkin, ō rātou kiritaki, me te hapori ā-rohe, ā, hei hono hoki i ngā tāngata ki te rohe. I hangaia e ia he whakaahua kapa e hiahia ai koe ki te tango ake. He whakaahua tuhi-ā-ringa ka kore e warewaretia me ngā tae whārikiko. Kua kī ngā kaipānui ko te mākahina nei ka hoki mai ai ngā mahara whakamaumahara mō ngā wā tau me ō rātou kāinga tūturu.
The Recognition
About the A' Design Award Hiriwa
Ko Bon Vivant Mākahina Pārongo te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bon Vivant Mākahina Pārongo he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bon Vivant Mākahina Pārongo he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This magazine is available at credit unions across Japan and is available for customers to pick up at their convenience. She created it with warm, hand-drawn illustrations and eye-catching colors to make it easy for customers to pick up and take home.
- Dimensions & Packaging
- Used for the cover illustration of the magazine.
Magazine size: 21cm x 15cm, 1mm thick (B5 size), about 15 pages
Published bimonthly, this year's theme is "World Heritage Sites and Festivals."
The illustrations are mostly hand-drawn, but sometimes Photoshop is used. - Tags
- #142430 Graphic, Illustration and Visual Communication Design Category Silver Award / Kumano Kodo
- Production Technology
- My works are mainly hand-drawn illustrations using brushes, acrylic paints, illustration boards, compasses, rulers, ruling pens, etc., and some are retouched in Photoshop.
- Design Challenge
- She didn't know how the magazine actually got from store shelves to customers' hands. However, the magazine did receive feedback from readers. One such comment, "Looking at the illustration on the cover, I felt nostalgia and a sense of the season, and it reminded me of home," made her happy.She didn't quantify the actual effect, so she doesn't know, but it seems that this activity was effective.
- Research
- This magazine is a pamphlet distributed free of charge by Shinkin banks nationwide. How do customers get it? We think it is important for customers to get to know the local people and towns. She created eye-catching illustrations that convey the warmth and nostalgia of the town. As a result, people visit the area (by buying local products, etc.) and learn about its good points. I think this has connected people and towns.
- Inspiration
- This project was created as an information tool that can be placed in the storefronts of Shinkin banks nationwide and can be freely taken home. It is also an information magazine based on the concept of "shinkumi," which energizes people and cities. The theme of the issue for which she was asked to illustrate was Hiroshima Summer. She created an illustration based on the theme of the Itsukushima Shrine Orchestra Festival, which energizes people and cities.
- Project Duration
- She was commissioned to do this project by a planning and production company (BOON Corporation + Shinkumi Sogo Service Corporation). She produced six books per year for each month over five years (30 books) from January 2011 to April 2018. The project was supervised by the National Federation of Shinkin Banks.
- Operation Flow
- Installed at Shinkin Bank branches/
Distributed free of charge/Information and gifts
This information magazine introduces people, industries, local products, and tourist spots working hard in each region of Japan, helping to steadily connect people and cities. - Patents
- Copyright Kiyoka Yamazuki 2014
- Image Credits
- Main image is Image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #2 Illustrator Kiyoka Yamazuki 2014
Optional image #3 Illustrator Kiyoka Yamazuki 2014
Optional image #4 Illustrator Kiyoka Yamazuki 2015
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