Daity Raho Haukapū Huarākau by Mohsen Koofiani

Daity Raho Haukapū Huarākau by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2025

Daity Raho Haukapū Huarākau

by Mohsen Koofiani

Client: Zarrin Ghazal Co. - DAITY Ice cream

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
Verify Award Status for #170509

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daity Raho Haukapū Huarākau

I hangaia te hoahoa i roto i te āhua pop-art hou, hihiri hoki. Ko te whakamahinga o ngā tae koi, i whakaohohia e te raumati, i te taha o ngā momotuhi rahi, mārama, he āhuatanga matua o tēnei hoahoa, e whakarite ana i te tukutuku tere o ngā kōrero ki te hunga mātakitaki. E aro ana ngā tae i kōwhiria ki ngā reka o ngā hua, e hanga ana i te āhuareka tirohanga mō ngā tamariki, i te āhua o te ngahau mō ngā taiohi, me te whakaatu i te kounga me te hauora mō ngā pakeke.

The Recognition

About the A' Design Award Parahi

Ko Daity Raho Haukapū Huarākau te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Daity Raho Haukapū Huarākau he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Daity Raho Haukapū Huarākau i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensions & Packaging: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tags: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Production Technology: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Design Challenge: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Research: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiration: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Project Duration: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operation Flow: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Image Credits: Creator and design Mohsen Koofiani