Whispers of Ink Te Pūhera Kakara nā Sha Feng and Jiayi Lu

Ko te hoahoa Whispers of Ink Te Pūhera Kakara nā Sha Feng and Jiayi Lu he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2025

Whispers of Ink Te Pūhera Kakara

nā Sha Feng and Jiayi Lu

Kiritaki: Vitartissimi

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

96,222

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #170587

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Whispers of Ink Te Pūhera Kakara

Ko Whispers of Ink he hoahoa pūhera mō tētahi raupapa kakara e whakauru ana i ngā kānara kakara, ngā rākau whakakakara haerenga me ngā kōhatu tuari kakara raima. Ka hangaia ngā hua ki ngā tikanga tuku iho a Haina. Ka whakamahia e te pūhera he tauira pukapuka makonaria, me ngā peka me ngā rau i tangohia mai i ngā rākau makonaria o ngā māra o Jiangnan. Ka hurihia te āhua o te puāwai hei whārangi pukapuka tuwhera. Ka tāia ā-ringa te ipu kānara ki ngā rārangi āta whakairo, ā, ka hipokina ki te whakangao kākāriki tarutaru. Ka whakamahia te tā tae tauwhāiti me te tāmiro pukapuka.

Te Whakamihi

Mō te A' Design Award Koura

Ko Whispers of Ink Te Pūhera Kakara te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Whispers of Ink Te Pūhera Kakara he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Whispers of Ink Te Pūhera Kakara i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Inenga & Pēketanga: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tūtohu: Branding, Packaging, Aromatherapy
Hangarau Whakanao: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Wero Hoahoa: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Rangahau: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Whakaaweawe: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Roanga o te Kaupapa: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Rerenga Mahi: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Pātene: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Ngā Mema o te Rōpū: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Whakamana Whakaahua: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.