Seven Hills Whisky Mōhiti Inu by Dorottya Gajdos

Seven Hills Whisky Mōhiti Inu by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

Seven Hills Whisky Mōhiti Inu

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Seven Hills Whisky Mōhiti Inu

Ko te wīhiki māto kotahi auahi Hanekariāna tuatahi tēnei, e tū motuhake ana i tōna āhua nati me tōna āhua Tokaji Aszúrite, nā te māto pārei kua auahitia ki runga i te pomace kārepe Tokaji Aszú koiora. Ko ngā āhuatanga ōnaianei, maeneene o te tapanga e puta mai ana i te āhua whitu tohutū o te tohu Sevenhills, e whakarerekētia hōhonutia ana e te whakaataata raupapa o te auahi, e takai puare ana i te pātara.

The Recognition

About the A' Design Award Hiriwa

Ko Seven Hills Whisky Mōhiti Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Seven Hills Whisky Mōhiti Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Seven Hills Whisky Mōhiti Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging: Height: 260 mm Width: 65 mm
Tags: graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration: Started and finished in Budapest at the end of 2024.
Operation Flow: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members: Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits: Bence Szabó- A Borfotós