Heyday Center Tuakiri Umanga by Sha Feng and Jiayi Lu

Heyday Center Tuakiri Umanga by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2025

Heyday Center Tuakiri Umanga

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Tuakiri Umanga

He tuakiri umanga a Heyday Center i hangaia mō tētahi pokapū whakangungu e tuku ana i ngā ratonga mahi hākinakina, whakaoranga me te tautoko ako ki tāwāhi. Kua hangaia te waitohu kia rite ki tētahi haki e piki ana, he āhua e whakaatu ana i te ahunga whakamua tonu me te whakapai ake i a ia anō. Ka hangaia te reta H mai i ngā āhua rite rua o te nama tahi, kua whakatakotoria kia ōrite ā-taketake, ā-whakakāhoretanga hoki, hei tohu i te tae ki te tihi. Ko te puru te tae matua e whakaatu ana i te whakaaro tika, te ngaiotanga me te marino. E whakaata ana te tuakiri i te tikanga ā-raraunga o te pokapū.

The Recognition

About the A' Design Award Rino

Ko Heyday Center Tuakiri Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Heyday Center Tuakiri Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Heyday Center Tuakiri Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release