Menhao Tea Te Pūhera Tī by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2025
Menhao Tea Te Pūhera Tī
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award Koura Winner in Takai Category
Verified Award Winner
Verify Award Status for #170869The Design
About Menhao Tea Te Pūhera Tī
He pūnaha pūhera mō te tī a Menhao Tea, i hangaia hei pouaka rokiroki kohinga pūranga. Ka whakaatu te hoahoa i ngā kāwai tī e ono ki runga i te rākau whakapapa, me ngā taunga takenga mai, ngā rārangi wā mahinga me ngā ine reka. Kei ia kāpene o roto ngā taunga matawhenua, te pakeke o te rākau me ngā taipitopito tukatuka, hei whakakapi i ngā kupu whakamātau pōhēhē ki ngā uara ka taea te ine. He pepa kirihou horoia te pouaka, ā, ka katia ki te aho miro, kia taea ai te whakamahi anō i te pouaka. Ko te tā konukawata parahi me te hiriwa e whakaatu ana i ngā tauira peka tī me ngā tawhā. Kei ia pouaka e 66 ngā pūkoro tī, e 3.6 karamu ia kotahi.
The Recognition
About the A' Design Award Koura
Ko Menhao Tea Te Pūhera Tī te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Menhao Tea Te Pūhera Tī he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Menhao Tea Te Pūhera Tī i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
- Dimensions & Packaging
- Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
- Tags
- Archive, Tea, Pu'er, Philosophy, Theory
- Production Technology
- The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
- Design Challenge
- By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
- Research
- The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
- Inspiration
- Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
- Project Duration
- The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
- Operation Flow
- The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
- Team Members
- Yin Peng
Li Linlin - Image Credits
- Image : Photographer Wang yue, Menhao Tea , 2024.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.