Batchwell Kaupapa Tohu Ā-rangi by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2025
Batchwell Kaupapa Tohu Ā-rangi
by Po-Hsuan Chu
Client: Batchwell
A' Design Award Parahi Winner in Whakairoiro Category
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The Design
About Batchwell Kaupapa Tohu Ā-rangi
Ko te takai whakahōu o Batchwell e whakauru ana i ngā āhua ātaahua onamata-hou maia ki te mahi toi paipai, e hanga ana i tētahi hoahoa whakamīharo ki te titiro, tino whaihua hoki. Ko ngā tae hihiri me te momotuhi māori e whakarahi ana i te noho ātaahua i te papa tūtei, ā, ko ngā pēke māmā me ngā pūtea māmā e whakaū ana i te whakamahi māmā. I te whakataurite i te kounga mahi-ā-ringaringa ki te ngāwari, e taea ai e te hoahoa te kaihoko ki te whakangahau i ngā inu ranu kounga teitei i ngā wā katoa, i ngā wāhi katoa. Ko ia taipitopito e whakarahi ana i te wheako inu, e māmā ake ana te uru atu ki ngā inu ranu mahi-ā-ringaringa me te kaha iti noa iho.
The Recognition
About the A' Design Award Parahi
Ko Batchwell Kaupapa Tohu Ā-rangi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Batchwell Kaupapa Tohu Ā-rangi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Batchwell Kaupapa Tohu Ā-rangi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Dimensions & Packaging
- Packaging: 6.5” x 8” x 3”
- Tags
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
- Production Technology
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Design Challenge
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Research
- Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.
A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both. - Inspiration
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Project Duration
- Duration: 2023-2024
Location: VENICE BEACH, CA - Operation Flow
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
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