Brooklyn Academy Of Music Hoahoa Pānuitanga by Ying Han

Brooklyn Academy Of Music Hoahoa Pānuitanga by Ying Han is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

ParahiTā· 2025

Brooklyn Academy Of Music Hoahoa Pānuitanga

by Ying Han

A' Design Award Parahi Winner in Tā Category

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Verified Award Winner

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Colors

The Design

About Brooklyn Academy Of Music Hoahoa Pānuitanga

Ko tēnei hoahoa ariā mō te kaupapa New Wave a BAM e hopu ana i te pūngao hihiri o te whare whakaari mā te momotuhi tapahia me ngā tauira whakarama mai i te atamira. Mā te tiki mai i te nekenga o ngā ārai me te tākaro o te mārama me te ātārangi, ka hanga te hoahoa i tētahi wheako paparanga, rūmaki. Ko ia upoko he tauira motuhake kua whakauruutia ki ngā whakaahua, e hanga ana i tētahi kōrero ataata tōpū e whakaata ana i ngā kaupapa kanorau o te hui, ā, e pupuri tonu ana i te tuakiri kotahi.

The Recognition

About the A' Design Award Parahi

Ko Brooklyn Academy Of Music Hoahoa Pānuitanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Brooklyn Academy Of Music Hoahoa Pānuitanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Brooklyn Academy Of Music Hoahoa Pānuitanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This concept design for the BAM (Brooklyn Academy of Music) event "New Wave" draws inspiration from the dynamic interplay of theater drapes and stage lighting. Employing die-cut typography and lighting patterns, the design reflects the diverse chapters and themes of the event. Each chapter is characterized by a unique pattern, mixed with images to convey a cohesive visual narrative.
Dimensions & Packaging: Width 16.5mm x Depth 2mm x Height 16.5mm
Tags: Publication, typography, layout, book design, pattern, die-cutting.
Design Challenge: The greatest challenge was balancing artistic expression with functional clarity while differentiating each category with distinct patterns. Translating stage movement into static design required extensive experimentation with die-cut techniques and lighting effects. Historically, theater design influenced visual storytelling, while socially, the work navigated diverse audience interpretations. Externally, production constraints and material limitations necessitated adaptive solutions, ensuring feasibility while maintaining the design’s immersive intent.
Inspiration: Designed a captivating and visually engaging booklet for the Brooklyn Academy of Music event, drawing inspiration from theater lighting and stage design. Blended sans and serif typefaces in the table of contents to merge classic and modern aesthetics. Incorporated wave motifs and die-cut elements to create a sense of rhythm, echoing the dynamic interplay of light and shadow on stage.
Project Duration: The project started in November 2023 and finished in March 2024 and was exhibited in the AIGI Baltimore Gallery in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han