Eternal Moon Te Mahi Matua: Te Kōpaki Keke Marama by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2025
Eternal Moon Te Mahi Matua: Te Kōpaki Keke Marama
Client: Eternal Moon
A' Design Award Parahi Winner in Takai Category
- 16,003
- Verified Award Winner
- Verify Award Status for #171257
The Design
About Eternal Moon Te Mahi Matua: Te Kōpaki Keke Marama
Tuhinga Pukapuka: Ko Eternal Moon he pouaka koha i hoahoatia mō ngā keke marama. E whakaatu ana te kōpaki i te kaupapa o te Waenganui-Ngahuru mai i tētahi tirohanga whānui, waiho ai ngā pakiwaitara tuku iho, ā, e aro ana ki te mau tonu o te marama me te pūmautanga ngātahi o te tangata. E whakaatu ana ngā mahi toi i te marama i roto i ngā horopaki e waru: te ahi, ngā puāwai, ngā kōhatu, ngā kapua, te moana, te hau, ngā maunga me te ngahere. Ka whakamahia te tā tae tohu me te tā wera-hiriwa. Ko te rahi o te pouaka o waho he 335 iwa 75 iwa 195 mirimita, ā, kei roto ko ngā pouaka keke marama iti ake he 70 iwa 70 iwa 35 mirimita te rahi.
The Recognition
About the A' Design Award Parahi
Ko Eternal Moon Te Mahi Matua: Te Kōpaki Keke Marama te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Eternal Moon Te Mahi Matua: Te Kōpaki Keke Marama he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Eternal Moon Te Mahi Matua: Te Kōpaki Keke Marama i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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