Wanmu Qianjin Te Pūhera Tī Astragalus by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2025
Wanmu Qianjin Te Pūhera Tī Astragalus
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award Hiriwa Winner in Takai Category
- 25,755
- Verified Award Winner
- Verify Award Status for #171508
The Design
About Wanmu Qianjin Te Pūhera Tī Astragalus
He pūhera takoha a Wanmu Qianjin mō te tī astragalus. Kei te pouaka o waho, he kākāriki emerara tōna tae, tētahi papa whakairo konganuku kua kōuratia, i whakaawea e ngā hiiri emepara o Qing. Ko te pepa kakano e whakaahua ana i te ao ngahere, ā, ko ngā tauira kua tāia ki te kōura e tohu ana i ngā rawa astragalus. Kia huakina te pouaka, ka kitea te roto kua kōuratia me ngā toroa kōura e toru e hono ana hei whakaahua o te whenua o Saihanba. Kei ia toroa tekau ngā pēke iti, hei rawa mō te toru tekau rā. Ka taea te whakakī anō i te pūhera, ā, ka whakatōhia tētahi māhuri mō ia hokonga.
The Recognition
About the A' Design Award Hiriwa
Ko Wanmu Qianjin Te Pūhera Tī Astragalus te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wanmu Qianjin Te Pūhera Tī Astragalus he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wanmu Qianjin Te Pūhera Tī Astragalus he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
- Dimensions & Packaging
- Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g) - Tags
- Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
- Production Technology
- The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
- Design Challenge
- The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
- Research
- This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
- Inspiration
- The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
- Project Duration
- The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
- Operation Flow
- The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
- Team Members
- Yin Peng
Li Linlin
Liu Xinrui - Image Credits
- Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.
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