Hiriwa Whakairoiro · 2025
Sawamura Award 2024 Te Ataata Matua o te Kaupapa
- A' Design Award Hiriwa 2025 in Whakairoiro
- CLIENT: SAWAMURA Inc.
- Estimated Number of Design Views: 63,046
- Verification code 63A1439AA1 · Verify this award
Colors
About Sawamura Award 2024 Te Ataata Matua o te Kaupapa
Ko Sawamura Award 2024 he ataata matua i hangaia mō tētahi hui ā-kamupene mō ngā kaimahi hōu, i tū ki tētahi whare tapere Kabuki tuku iho i Kyoto, Hapani. Ko te kaupapa o te hui ko te tuku iho me te auahatanga. I tuhia ngā reta o te kupu KABUKU ki ngā momo tuhi rerekē, nō reira ka mahi ia reta hei reta, hei whakaahua hoki. I whakakotahitia ngā tae me ngā tauira tuku iho o Hapani i tangohia mai i te whare tapere ki tētahi hōtaka tae hōu. I whakamahia te ataata matua ki ngā tiwhikete, ngā pōwhiri i āhua rite ki ngā tīkiti whakaaturanga, ngā hīri me ngā mahi whakatairanga, e whakakotahi ana te āhua o te hui.
About the A' Design Award Hiriwa
Ko Sawamura Award 2024 Te Ataata Matua o te Kaupapa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Sawamura Award 2024 Te Ataata Matua o te Kaupapa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Sawamura Award 2024 Te Ataata Matua o te Kaupapa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
