Planetarium Ngā Rawa Ahurea Auaha by Alan Guo

Planetarium Ngā Rawa Ahurea Auaha by Alan Guo is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

Planetarium Ngā Rawa Ahurea Auaha

by Alan Guo

Client: Beijing Planetarium

A' Design Award Hiriwa Winner in Takai Category

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Colors

The Design

About Planetarium Ngā Rawa Ahurea Auaha

Ko tēnei pātara whakamahana he wāhanga o tētahi raupapa hua whānui e uru ana ngā tīmata, ngā tohu pukapuka, ngā rīpene, ngā pēke kawe me ētahi atu taonga. I whakaohohia e ngā kaipōkai tuarangi, ka whakaaturia e ngā hoahoa te āhua maurere me te tūhuratanga i te hononga i waenga i te tangata me te ātea. Mai i te kapu kaupapa-ātea e rewa ana, ki te pēke kawe e whakaatu ana i tētahi ringa e pupuri ana i te aho ora o te kaipōkai tuarangi, ko ia hua he whakaahua pakiwaitara auaha. Ko te whāinga o te kohinga hei whakaohooho i te hiahia rangahau o te marea mō te ao whānui, me te whakatairanga i tētahi tirohanga āta whakaaro mō te tūnga o te tangata i roto i a ia.

The Recognition

About the A' Design Award Hiriwa

Ko Planetarium Ngā Rawa Ahurea Auaha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Planetarium Ngā Rawa Ahurea Auaha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Planetarium Ngā Rawa Ahurea Auaha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions & Packaging: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Production Technology: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Challenge: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Research: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Project Duration: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operation Flow: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.