Sui Li Te Tāpaepae Waina Baijiu Hainamana by Zhejiang Firstdot

Sui Li Te Tāpaepae Waina Baijiu Hainamana by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2025

Sui Li Te Tāpaepae Waina Baijiu Hainamana

by Zhejiang Firstdot

Client: Anhui Golden Seed Winery Co., Ltd.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #172275

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sui Li Te Tāpaepae Waina Baijiu Hainamana

He hoahoa tāpaepae a Sui Li mō te waina baijiu Hainamana. He karaihe borosilicate teitei te pounamu, i kōwhiria mō tōna mārama me tōna ātete ki te waikura, kia kitea tonu ai te tae o te waipiro. He tapanga āhua kākano, he kōura te tae, i mahia ki te tānga whakawhiti konganuku kia puta ai te āhua ahu-toru. Ko te kakano-uaua o te kākano kei te mata o te pounamu he āhuatanga whakapā tēnei. Ka whakamahia e te pouaka koha te kāri hiriwa me ngā rārangi awa mā kua tāia ki te tānga tīhīra, ā, kua whakamahinetia ki te tukanga UV. Ka hanga te kōura, te pango me te mā i tētahi ritenga rerekē mārama. Ko te whakaahua kākano e tohu ana i te tipu me te takenga taiao o te inu.

The Recognition

About the A' Design Award Hiriwa

Ko Sui Li Te Tāpaepae Waina Baijiu Hainamana te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Sui Li Te Tāpaepae Waina Baijiu Hainamana he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Sui Li Te Tāpaepae Waina Baijiu Hainamana he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Dimensions & Packaging: 85*85*176
Tags: Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Production Technology: The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Design Challenge: To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Research: The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Inspiration: The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Project Duration: The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Operation Flow: The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Team Members: Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou