Ko te hoahoa Shengquan Te Mahi Matua: Te Whakakapi Pia nā Ningbo Mebox Brand Design Co., Ltd he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2025

Shengquan Te Mahi Matua: Te Whakakapi Pia

nā Ningbo Mebox Brand Design Co., Ltd

Kiritaki: China Resources Snow Breweries (China) Qinghai Sales Branch

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Shengquan Te Mahi Matua: Te Whakakapi Pia

Kuputuhi Pukapuka: Ko Shengquan he hoahoa whakakapi pia i whakaawehia e te ahurea o Tibet. E whakamahia ana e te pounamu he tae kikorangi matua e tohu ana i te ma o te wai puna o Kunlun, me ngā tae hiriwa e whakamahara ana ki ngā tihi maunga huka. Ko ngā āhua o ngā kākahu Tibet o mua me ngā tauira ripeka waimārie kua whakakotahihia ki tētahi ariā ataata hou. Ko te tuhinga mārama me ngā tae kaha e pupuri ana i te tapanga kia ngāwari te pānui. Ko te tapanga me te whakakapi o waho i hangaia mai i te pepa hangaruatia. Ko te pounamu i hangaia mai i te karaihe, ā, ko te ūpoko i hangaia mai i te maitai. Ko ngā ine o te whakakapi he 238 ki te 75 ki te 75 mirimita.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Shengquan Te Mahi Matua: Te Whakakapi Pia te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shengquan Te Mahi Matua: Te Whakakapi Pia he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shengquan Te Mahi Matua: Te Whakakapi Pia i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Inenga & Pēketanga: 238mm*75mm*75mm
Tūtohu: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Hangarau Whakanao: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Wero Hoahoa: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Rangahau: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Whakaaweawe: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Roanga o te Kaupapa: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Rerenga Mahi: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Ngā Mema o te Rōpū: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang