Jinzhongzi Te Pūhera Pounamu Baijiu by Wen Liu

Jinzhongzi Te Pūhera Pounamu Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2026

Jinzhongzi Te Pūhera Pounamu Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Rino Winner in Takai Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Te Pūhera Pounamu Baijiu

He hoahoa pūhera a Jinzhongzi mō tētahi waipiro baijiu kounga nui e mahia ana i te Porowini o Anhui, Haina. Ka whakaaturia te waipiro ki roto i tētahi pounamu karaihe tioata, ko te wāhanga o raro kua takaia ki ngā rīpene ngutu wīwī kua rarangahia, ā, kua whakaotihia ki tētahi paninga peita rehu. E tohu ana te raranga ngutu wīwī ki te tikanga rokiroki tuku iho o te waitohu, arā, ka rarangahia ngā rīpene ngutu wīwī ki ngā ipu kua āta whakamahia hei whakapakari i te waipiro. Ko te rahi o te pounamu he 145 mā te 115 mā te 275 mitarau. Mā te taipitopito raranga e tāpiri ai tētahi āhua pā-ā-ringa ki te pūhera, ā, ka tautoko hoki i te tuakiri o te waitohu.

The Recognition

About the A' Design Award Rino

Ko Jinzhongzi Te Pūhera Pounamu Baijiu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Jinzhongzi Te Pūhera Pounamu Baijiu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Jinzhongzi Te Pūhera Pounamu Baijiu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan