Peke ki te ihirangi
Xi Feng Jiu Tian Qi Te Pūhera Baijiu nā Wen Liu

Ko te hoahoa Xi Feng Jiu Tian Qi Te Pūhera Baijiu nā Wen Liu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2026

Xi Feng Jiu Tian Qi Te Pūhera Baijiu

nā Wen Liu

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

9,571

Ngā Tae

Te Hoahoa

Mō Xi Feng Jiu Tian Qi Te Pūhera Baijiu

Ko Xi Feng Jiu Tian Qi he hoahoa pūhera mō tētahi waipiro baijiu Hainamana kounga nui. Kua hangaia te pounamu ki te karaehe tioata o te rohe, kua whakakikoruatia ki te koura, ā, kua whakaotihia ki ngā tauira i whaowhaotia mā te taiaho. Kua hangaia te potae ki te konupora konumohe, ā, kua whakanohoia ki ngā tapahanga taimana tioata. Ko te āhua o te potae i ahu mai i te karauna manu-ahi i mauria e ngā wahine mārena o Haina onamata. Kua hangaia te pouaka koha ki te akiriki, ā, he āhua motuhake tōna. Ka piki ake te taupoki pēnei i te ārai, ā, ka whakaaturia haeretia te pounamu. Ka whakamaharatia e taua nekehanga te hikinga o te ārai whero i ngā mārena tuku iho o Haina.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Xi Feng Jiu Tian Qi Te Pūhera Baijiu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Xi Feng Jiu Tian Qi Te Pūhera Baijiu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Xi Feng Jiu Tian Qi Te Pūhera Baijiu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Inenga & Pēketanga
175mm*120mm*285mm
Tūtohu
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Hangarau Whakanao
The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Wero Hoahoa
The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Rangahau
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Whakaaweawe
Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Roanga o te Kaupapa
September 2023, Shenzhen, China
Rerenga Mahi
The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Ngā Mema o te Rōpū
Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan

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