Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu by Wen Liu

Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2026

Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Koura Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu

He hoahoa tāpiri a Congtai Huofenzi mō tētahi waipiro baijiu Hainamana e aro ana ki ngā kaihoko rangatahi. E ahu mai ana te ariā ataata i te nekehanga o te wai me te āhua kori o ngā ngota waipiro, ā, e whakaaturia ana mā tētahi tohu matua e kīia nei ko te Karu o te Ora. Kei runga i te pātara he kiri whakakake hihiri me tētahi tohu waitohu kua whakauruhia ki runga i tētahi papa resin. He kōpito hangaia kei waenganui o te pātara hei tautoko i te puritanga pai. Kua takaia te pouaka o waho ki te pepa āhua rākau, ā, ko ngā papa pepa motuhake e hanga ana i tētahi tauira rere e whakamaumahara ana ki ngā maunga me ngā awa.

The Recognition

About the A' Design Award Koura

Ko Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Congtai Huofenzi Te Tāpiri Mōkihi mō te Waipiro Baijiu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li