Arch Avery Tuakiri Waitohu by Dip Mad Creative Studio

Arch Avery Tuakiri Waitohu by Dip Mad Creative Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2026

Arch Avery Tuakiri Waitohu

by Dip Mad Creative Studio

Client: Arch Avery

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #173643

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Arch Avery Tuakiri Waitohu

He tuakiri waitohu a Arch Avery i hangaia mō tētahi waitohu taputapu tiaki kiri. Ka whakakotahi te moko i te momotuhi mātotoru me te serif tītaha, ā, kua āhuahia ngā puka A e rua kia rite te koi ki ngā mata ngira. Ko te karaka te tae matua hei whakaatu i te huarahi kakama ki te tiaki kiri. Ka whakamahia te tuakiri ki te pouaka pepa takai me te whakakiko ake me te whakakiko iho. He wāhanga anō o te hoahoa ko te pupuri konganuku aramona āhua tapatoru, i whaowhaotia ki te hangarau CNC. Mā te pupuri e tū tika ai te taputapu tango puru pango konutītanga, ā, ka tiakina hoki tōna mata ngira 0.2mm.

The Recognition

About the A' Design Award Parahi

Ko Arch Avery Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Arch Avery Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Arch Avery Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
Dimensions & Packaging: Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing

Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium

Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface
Tags: skincare, branding, typography, photography, identity, design, packaging
Production Technology: A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
Design Challenge: Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
Research: Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
Inspiration: Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
Project Duration: The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
Operation Flow: The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
Patents: Patent Filing in Progress
Team Members: Dip Mad (Branding Strategy)
Arch Avery (Client)
Image Credits: Photography/ Cinematography: LeoLiu Photography